Rossi Ranch is a family owned and operated avocado ranch located in the beautiful and sunny hills of Rainbow, California. With two children and one on the way we left our city home and purchased what was to become Rossi Ranch in 1997 and simply enjoyed the country lifestyle to raise our family. Over the years, Farmer Joe’s love for the land and avocado production grew and we have since turned it into a full-time business with 16 acres and a total of 1,300 trees. Farmer Joe’s passion and expertise are a result of thorough research and the science of avocado production. There is no stone left unturned when it comes to producing the most delicious and buttery-fleshed fruit on the market!